Bright Ranch

30 second Web spot

I had the pleasure of spending a few days in the samll town of San Martin, CA, directing this 30-second advertising spot commissioned by XOTV for Bright Ranch, one of their new web channels. My main Talent was Dennis Bright, a born and bred California Cowbow, who's been training and riding American Quarter Horses in the Western Style for three decades. Dennis is a fantastic character: full of insights, anecdotes, tremendous horse-training skills, and a natural in front of the camera.



PCo. : Don Fito

ROLE : Director | Editor