Netflix First Look

YouTube video campaign

This was a webseries consisting of 13 installments where users were introduced to new "UI Features" of Netflix. Each installment was short, rangin from 2 to 4 minutes, and was hosted by a Netflix employee, making them personal and real. The series was very well received by the public, the above episode for example has garnered over 600,000 hits in YouTube.

project Details

CLIENT : Netflix

PCo. : Still N' Motion

ROLE : Editor