pintxo pote ad spot

shooting raW with the SOny F5 CineAlta

Pintxo Pote is a tapas bar in the San Francisco Bay Area, California, that offers authentic and inspiring Spanish-Basque pintxos along with a broad and unique selection of Spanish wines in a special setting. The food is vibrant with colors, flavors & aromas. The wine list is extensive and unique, encompassing all the important Wine-Regions of Iberia. Finally, the restaurant’s interior design, with its memorable aquamarine and azure agates wall, and its custom-made Nautilus-incrusted bar counter, creates an exquisite dinning experience.

These unique attributes - food, wines, interior design - became the guiding visual compass for the commercial, and rapidly dictated the choice of gear and style.

The choice of camera quickly gravitated towards the Sony F5 CineAlta coupled with the AXS-R5 Recorder, a package that provided a broad range of advantages: 4K RAW recording, Super 35mm sensor, high frame-rates, and extraordinary latitude. The camera package was complemented with a full set of Cooke mini S4/i prime lenses, their beautiful optical qualities and precise construction meant an efficient, and productive shooting experience that would guarantee outstanding results.

The production made extensive use of a fully loaded 1-ton grip truck. First order of the day was to block the entire glass, front-wall of the restaurant to exclude all exterior light sources. We then turned to the interior and switched off everything. Finally we started setting up for our first shot of the day: the clams. Camera was setup for shooting in 16-bit 4K RAW at 48 fps.

Cinematographer Thomas Spingola, 1st Assistant Camera Miguel Creus, and I had previously scouted the restaurant, and we had sketched out lighting schemes for all scenes based on a storyboard I had created. As shooting began, and recording memory-cards started to fill up, our on-site DIT Technician Ted Slominski would verify and transfer all the material to backup disk drives using ShotPutPro. Slominski would then clear the recording memory-cards and bring the cards back into the production cycle.

The spot was cut with Adobe Premiere Pro CC, and VFXs were done in After Effects CC. Final color grading was accomplished with DaVinci Resolve, and the spot was delivered in 2K Apple ProRes 422 HQ. An original score was composed and mixed from live, instrument recordings by Daniel Yarritu using Apple Logic Pro X.

The finished spot was used in a web-based marketing campaign. Watch it here.

CREW:

RAFAEL RIVERA : Director

THOMAS SPINGOLA : DP

MIGUEL CREUS : 1st AC

CHRIS CORNBILL : Key Grip

TED SLOMINSKI : DIT

YVAN ITURRIAGA : Location Sound

DANIEL YARRITU : Sound Score

ALEJANDRO MORALES : Production Assistant